SPEAKER_00 0:00

Imedlo. The Mexican company that turned medical technology into a hope for life. In each catheter, there is a first name, a last name, and a hope for life. In an operating room, no one thinks about brands. No one asks who manufactured the catheter. But at that moment, when a life is at stake, everything depends on that technology working perfectly. And that's where this story begins. For the first time, a company specializing in high precision medical devices is choosing Ciudad Juarez as a strategic location. Behind this decision lies vision, purpose, and a key conversation with one of its partners, Paulina Vivanko. The invisible that sustains life. In most hospitals, there's something no one sees. It doesn't appear in diagnoses or feature prominently in medical histories. Yet it's there supporting treatments, connecting life, and prolonging time, a catheter. Catheters used in cardiovascular procedures, neurological interventions, and dialysis treatments are not just products. In many cases, they represent the difference between life and death. Today, that technology is beginning to take shape on the frontier. In a city historically renowned for its manufacturing strength, a Mexican company has emerged seeking to highlight what truly matters. The possibility of living longer. That company is IMELO. Its arrival marks a quiet but powerful shift. The move towards an economy based on high-impact medical innovation. This is not just a business project, shares Paulina Vivenko. It's an opportunity to transform the way medical technology is accessed in Mexico. More than technology, a responsibility. A central venous catheter may look like a simple tube, but it is actually a direct route for administering chemotherapy, monitoring vital functions, and avoiding multiple punctures in critically ill patients. It's silent technology, but absolutely essential. For the Amedlo team, improving people's lives through safe and effective products is not an institutional phrase, it is a daily responsibility. Medical technology shouldn't be a luxury, says Vivanko. Our goal is to make it more accessible, affordable, and raise the standard. The origin a real need. Amedlo was not born from a market opportunity, but from a close reality. In February 2021, in the midst of a world that was still readjusting after the pandemic, it began operations in Ciudad Juarez with a clear vision to develop medical innovation applied to the common good. What began as a production, assembly and packaging plant is now projected as a medical technology hub, a generator of specialized employment, around 250 jobs. A bridge between Mexico and global innovation, a competitive alternative in costs and delivery times. Juarez is no longer just an assembly plant. Juarez is starting to save lives through its industry. When the personal becomes a mission, the motivation behind IMEDLO has a deeply human origin. We were motivated by seeing the need among family and friends with illnesses such as diabetes, cancer, and kidney disease, and the lack of devices for specialized treatments, Vivenko shares. But there was a decisive moment. The case of a close friend with cancer who went through more than 50 chemotherapy sessions, and a device managed to prolong his life, but not prevent his end. That's when I understood the true meaning of prolonging someone's life and what it represents for their family. At that moment, Imedlo ceased to be a project and became a mission. Precision as a philosophy. In the medical industry, there is no such thing as good enough. Everything must be precise. Every millimeter counts. Every material matters. Every design can reduce risks, infections, or complications. Imedlo devices incorporate key features. Soft tips that reduce vascular damage. Radiopaque materials for immediate monitoring. Systems that minimize infections and clots. This is not just innovation. It's applied ethics in the form of technology. The company operates under international standards such as ISO 13485 2016, ISO 14971 and COFEPRIS regulations, combining its own development with alliances in countries such as the United States, Korea, China, Argentina, and Germany. Competing in this industry is one of the most demanding tasks, not only because of operational perfection, but also because of the necessary infrastructure. It's not just about innovating here, it's about never failing, leading where it matters. Building a medlow has also been a process of personal transformation for Paulina Vivanko. I had to learn from scratch, studying diseases, treatments, design, understanding blueprints, and making technical decisions. Because in the healthcare sector, we don't sell products, we respond to lives. Nothing was improvised. Everything was built on responsibility, and also on a clear conviction. The role of women in this industry is an opportunity to demonstrate that we have no limits. His leadership drives not only a company, but a more inclusive, conscious, and humane vision. Paulina Vivanko has the support of renowned businesspeople, doctors, and specialists, such as the notary public actor Arcelis Perez, who, after 20 years of working with her, highlights her passion for innovating, creating, and seeking companies and businesses for the benefit of society. For his part, Dr. Jorge Hernandez, a physician and ally of Paulina, describes the businesswoman as passionate and understanding that having companies that improve human well-being is a reward in itself. She is a very inspiring person, always looking to help, and she has a very strong team. An impact that transcends. Ymedlo not only strengthens the medical supply, but also represents an economic opportunity in a complex context for the region, generating employment and boosting the local industry. Backed by businesspeople, doctors, and specialists, the company has managed to consolidate itself as a solid project with real impact. For healthcare professionals, their presence also makes a difference. For Dr. Jorge Hernandez, a physician in the operating room, it's a relief to know that companies like iMedlo offer products he can use with his patients to provide them with better medical care and greater safety. Doctors who previously lacked certain supplies can now offer better alternatives to their patients, expanding treatment options in the city. However, it is not only a company that will bring benefits to the medical supply, but, according to the notary public Mr. Hector Arcelis Perez, it will offer employment opportunities during these precarious times of recession in the region, which will boost the city's economy. What's coming? Emedlo is no longer just a plant, it's a statement. Proof that Mexico, and particularly the border region, can become a key player in a highly specialized industry. With expansion plans into Texas, USA, Guadalajara, Mexico City, Puebla, and Chihuahua, the company seeks to grow with purpose. To make medical technology more accessible and reduce delivery times. The goal is clear that no treatment is stopped due to a lack of a device. Because this should matter to all of us. Nobody plans to get sick. Nobody thinks about catheters until they need them. And when that moment arrives, everything changes. It's due to a lack of awareness. Nobody considers it necessary until they experience it, Vivanko points out. That's why a medlo isn't just about business. It's about humanity, because in the end, it's not about devices. It's about time, opportunities, and life. The future, innovation with purpose. The arrival of iMedlo in Ciudad Juarez could be just the beginning. Beyond growth, the true value lies in what is not always measured the lives that can be saved, the opportunities that can be created, and the possibility of building from the frontier a new standard in health. Health in Mexico would change if we all thought about contributing to projects like Imedlo, concludes Paulina Vivanko. Imedlo is not just a company. Imeldo is hope for a human being's life.